The Only Conference On

Attractions industry in Africa


and participate in 14 interactive sessions over two days

A visitor attraction is a permanent resource (either natural or human-made) that is developed and managed for the purpose of attracting visitors (both day visitors, domestic and international tourists) for the purposes of entertainment, education or interest.
~Lehmann, 2016

What do we do?

Attractions Africa is dedicated to advancing the visitor attractions industry in Africa through the sharing of knowledge. The Attractions Africa Conference provides an opportunity for attractions professionals at every level to participate, learn and network.

It’s a forum for attractions professionals to discuss the art and science of attraction management, sharing challenges and solutions.

The genesis of this conference and community came about in 2014 when it was founded by Sabine Lehmann (formerly of Table Mountain Aerial Cableway, currently with Zeitz MOCAA). She realised that attractions professionals around the world were meeting to share knowledge and best practice, but no such meetings existed in Africa. So she set about rallying attractions professionals from across South Africa – even those who didn’t think they were an attraction professional – to focus on defining their industry.

If your top priority is to deliver an exceptional experience to every visitor, every time they visit your attraction, you are an attraction professional. Join us at the next Attractions Africa Conference.

International interest was piqued by the success of the first Attractions Africa conference in 2014 and we were approached by the International Association of Amusement Parks and Attractions (IAAPA) European section to discuss the development of Southern Africa’s first attractions association. Karen Staley, the Executive Director of IAAPA Europe, participated in the Attractions Africa 2015 Conference and it was announced shortly thereafter that IAAPA Europe and Middle East would expand to incorporate Africa. Ms Staley attended the 2016 and 2017 conferences with the IAAPA chair, Andreas Andersen, and we continue to discuss further collaboration and co-operation between Attractions Africa and IAAPA.

What is the conference about?

The 5th Annual Attractions Africa Conference will be held in June 2018 in Gauteng. The conference is a two-day event especially designed for visitor attraction professionals. The programme comprised international speakers sharing trends, benchmarks and best practice, as well as local examples of excellence, case studies and white papers presented by local attraction professionals. Most importantly, it’s the only educational opportunity for attractions professionals in Africa, and it’s the only African platform for attractions professionals to network share and seek solutions together.

Past conference information and programmes can be found in the past conferences archive.

Attractions Africa 2017 by the numbers

101 Participants 12 Speakers
38 Attractions attended 734 followers
94% of participants rated the programme as excellent!

Who should attend?

  • Aquaria and zoos
  • Family entertainment centres
  • Heritage and cultural attractions
  • Museums and science centres
  • Natural attractions
  • Nature and game reserves
  • Public gardens, parks and recreation facilities
  • Theme parks and water parks
  • Wine farms, craft breweries, markets and other food and drink attractions

Whether your visitors are school children or international tourists, you draw visitors by consistently providing an interesting and enjoyable adventure. Your top priority is to deliver an exceptional experience to every visitor, so take your attraction to new heights with the knowledge, connections and expertise you’ll gain at Attractions Africa.

Register now