Attractions Africa 2015

The Second Conference on Attractions Management in Southern Africa was held in Cape Town, 3 – 4 June 2015, at Avenue, V&A Waterfront. Watch this space for the announcement of the date and location for Attractions Africa 2016 Conference!


noun: Attraction; plural noun: Attractions

  1. the action or power of evoking interest in or liking for someone or something.
  2. a quality or feature that evokes interest, liking, or desire.
  3. a place which draws visitors by providing something of interest or pleasure.

So if you are a museum, a wine farm, an aquarium, a resort, a game farm or a theme park – you are an Attraction. Anyone whose business is the attraction of visitors is an Attraction!

What the conference offered?

Two days of educational conference; networking opportunities; a site visit to an established or emerging attraction in the region; and a modest social programme.

The programme comprised of international speakers sharing trends, benchmarks and best practise that the local attractions industry could learn from, as well as local examples of excellence, cases studies and white papers presented by Southern African Attraction Managers. And building off of the success and popularity of last year’s interactivity, this year’s programme had once again have many opportunities for rich discussions and sharing of experiences.

Attractions Africa 2015 Project Team

A big thank you to the the team behind Attractions Africa 2015 – what a great success!

Sabine Lehmann (Chair), Table Mountain Aerial Cableway
Alichia Nortje, Two Oceans Aquarium
Claire Kaplan, Cape Point Partnership
Craig Allenby, National Zoological Gardens
Tony Rubin, The SAB World of Beer
African Agenda (Conference Secretariat), Professional Conference Organiser