Programme

Following on 2014’s programme, the Attractions Africa 2015 Project Team developed a relevant, varied and interesting programme that ran over two days. The 2015 programme can be viewed HERE. Synopses, along with PDF of presenters’ slides, follow below.

Speakers and Presentations

Melville Saayman

Melville Saayman

TREES (Tourism Research in Economic Environs and Society), North-West University

MASTER OF CEREMONIES

Paul Collings

Paul Collings

Timberplay

PRESENTATION: The importance of play and generating revenue from play activities

Synopsis: Paul will discuss maximising play value, the merits and otherwise of themed play spaces plus how investing in play can reap excellent returns on investment with a couple of case studies to illustrate the point.
PDF of Slides
Video

Enver Duminy

Enver Duminy

Cape Town Tourism

PRESENTATION: People as Attractions: harnessing the power of locals

Synopsis: As the global demand for experiential travel starts to rise, travellers are increasingly looking for activities that are more personal than prescribed. They are looking for experiences that are authentic and in tune with the local culture, and its people, to create a genuine connection and some thought-provoking memories to take home. My talk will explore ways in which locals play a significant part in both the perception and creation of a ‘worthwhile’ experience. It will present ideas of how destinations, attractions and other tourism products can harness the incredible power of locals.
PDF of Slides Part 1
PDF of Slides Part 2
PDF of Slides Part 3
Video

Andre du Toit

Andre du Toit

SATIB Insurance Brokers

PRESENTATION: Managing incidents: are your acting responsibly?

Synopsis: Most rely on staff and assistance companies to manage their incidents and evacuations. Whilst these are often carried out with acceptable outcomes, the minefield of potential exposures that have been escaped en route is terrifying. There’s a lot more to it and right now, whether you have realised it or not – you are exposed!
PDF of Slides

Mariette du Toit-Helmbold

Mariette du Toit-Helmbold

Destinate

PRESENTATION: The power of digital marketing

Synopsis: Predicting the future in an industry like travel and tourism is an impossible task but we are able to learn from global travel trends and changes in travellers’ buying behaviour – turning change into opportunity. Mariette’s presentation will touch on the major tourism trends to have an impact on travel globally and in particular, how this relates to Africa in 2015. She will illustrate the power of digital marketing as a tool for attractions and destinations to stand out within the cluttered, monotone market place, using practical examples and case studies.
PDF of Slides

Hein Gerstner

Hein Gerstner

Cango Caves

PRESENTATION: Managing natural resources in the Attractions industry

Synopsis: The introduction will revolve around the geo-significance and cultural authenticity of the Caves and its current position as an attraction in Western Cape context. The presentation will address the challenges of managing a non-renewable natural resource against the background of a tourism industry on the Garden Route that is reliant on vast numbers of visitors (in particular Oudtshoorn). The talk will briefly touch on the tools of management that are applied in the effort to balance the presentation/interpretation of the Cave with the preservation/conservation effort.

PDF of Presentation paper

Sabine Lehmann

Sabine Lehmann

Table Mountain Aerial Cableway, Attractions Africa 2015 Project Team Chair

PRESENTATION: Introduction
PDF of Slides

Sonja Lombard

Sonja Lombard

Voortrekker Monument

PRESENTATION: The Voortrekker Monument and Nature Reserve: a sustainable business model

Synopsis: For the first time in history, UNESCO and the UNWTO joined forces at the ITB Berlin in March 2015 and declared that culture is the vehicle for tourism. The presentation will focus on best practice in capitalising on 2 pillars of our industry (identity and economic value) to fund the other two pillars (education and research).
PDF of Slides
Facebook presentation

Albert Postma

Albert Postma

European Tourism Futures Institute, Stenden University

PRESENTATION: The future of visitor Attractions

Synopsis: Today’s business environment has become extremely complex. The dynamics caused by vast changes in consumer behaviour, technological advancements, and political-economic developments make it difficult for business to choose strategic directions that will be profitable in the long term. Reacting to trends is not enough. Anticipating critical uncertainties of the future by means of strategic foresight offers a valuable alternative. Dr. Postma will present the basics of strategic foresight and will discuss a few scenarios for the future of visitor attractions in South-Africa which were created with the help of a number of businesses in this country.
PDF of Slides

Tony Rubin

Tony Rubin

SAB World of Beer

FACILITATOR OF DISCUSSION: How varied Attractions handle seasonal employment and other HR-related issues

Synopsis: One of the greatest challenges is to ensure that your Staff are on board and happy to work in an Industry that is not very labour friendly. I will cover the challenges of operating in this environment, as an opening to the facilitation of the discussion on Seasonal Employment and HR-related issues, within the Attractions industry.
PDF of Slides

Karen Staley

Karen Staley

IAAPA Europe

PRESENTATION: Attractions: drivers of tourism

Synopsis: The presentation will focus on an Economic view of the industry, its influence on tourism and trends in the industry along with the reasons why a regional and EU focused association is so important to the continued support and growth of the industry.
PDF of Slides Part 1
PDF of Slides Part 2
PDF of Slides Part 3
Video 1
Video 2
Video 3
Video 4
Video 5

Claus Tworeck

Claus Tworeck

City Sightseeing

PRESENTATION: From transport company to Attraction: our story

Synopsis: Our journey over the past 13 years from being a local bus company to now being a fully-fledged Tourist Attraction, operating in Johannesburg and Cape Town. This is an opportunity to share what we learned – both good and bad along the way whilst always focusing on making the customer experience better!

Presentation slides not available.

Nic Wolpe

Nic Wolpe

Liliesleaf

PRESENTATION: “Sites of Memory” operating in the wilderness

Synopsis: Today we are confronted by a fundamental challenge to attract visitors to historical sites. As the humanities wane and Government’s subtly encourage schools, universities and places of learning to push subjects like maths, ICT and the sciences, interest in the past, is declining. Against this backdrop, the task confronting “sites of memory” is: how to generate awareness and in a tight economic environment, where funding is at a premium, sustain themselves.

Speaker did not use slides for presentation.