Attractions Africa 2016

The annual conference on Attractions Management in Southern Africa (Attractions Africa 2016) took place in Cape Town, 8 – 9 June 2016.

It offered a two-day programme comprising international speakers sharing trends, benchmarks and best practise, as well as local examples of excellence, cases studies and white papers presented by local Attraction Managers.

The Attractions Africa Conferences are an educational opportunity for Attraction Managers as well as a platform for information sharing and the recognition of common challenges.

Melville Saayman - photo BWMelville Saayman, Professor in Tourism Research at North-West University, was the MC for the 2015 Attractions Africa Conference. In this article for Tourism Update he summarises the ten most important lessons learned at the conference.

In between annual conferences, a series of regional seminars will contribute to awareness-raising; about the conference but also about the unique nature of the Attractions sector. Since the inaugural conference in 2014 there has been a significant groundswell of interest among Attraction Managers who want to network with each other and share intelligence about the sector.

Join us in Tshwane, South Africa for Attractions Africa 2017 and contribute to developing excellence in attractions management.

We look forward to welcoming you!