Programme

Wednesday, 8 June 2016
08:30 – 09:00 Registration and tea
09:00 – 09:15 Welcome
Sabine Lehmann, Attractions Africa 2016 Project Team Chair
09:15 – 09:30 The valuable role that Attractions play in the tourism offering
Garreth Bloor, City of Cape Town
09:30 – 10:15 Keynote 1 | Measuring up: a perspective from IAAPA
Andreas Andersen, Chair, IAAPA, Liseberg Theme Park
10:15 – 10:40 To coupon or not to coupon
A standing discussion
10:40 – 11:10 Tea
11:10 – 11:35 Access tourism or how to make life more difficult for me
Renè Moses, Travel with Renè
11:35 – 12:00 The big, bold, brave digital future of Storytelling
Nicole Biondi, Cape Town Tourism
12:00 – 12:45 Seasonal recruitment: how can we avoid the headaches?
Panel discussion
12:45 – 13:45 Lunch
13:45 – 14:10 How can your food offering enhance the Attraction experience?
Caro de Waal, Eat Design
14:10 – 14:55 Loyalty programs: Are they worth it?
Panel discussion
14:55 – 15:20 Play and the Leisure Attraction
Beth Cooper, Timberplay
15:20 – 15:45 Tea
15:45 – 16:10 Community participation in Attractions building
Siphiwe Ngwenya, Maboneng Township Arts Experience
16:10 – 16:35 How did Homo Naledi happen and what can Attractions lean from this?
Michael Worsnip, Maropeng a’Afrika Leisure
16:35 – 17:00 Shopping Malls vs Attractions: Research strategies that help Attraction managers compete
Darryn Durno, SADC Research Centre
17:00 – 18:30 Conference Social
Thursday, 9 June 2016
07:00 – 08:30 Behind the scenes breakfast (optional extra)
Two Oceans Aquarium
08:30 – 09:00 Registration and tea
09:00 – 09:10 Welcome and review of Day One
Ernie Heath, MC
09:10 – 09:30 Importance of Attractions to South Africa
Derek Hanekom, Minister of Tourism South Africa
09:30 – 10:15 Soft programming: what is it and how do you go about maximising visitor experience?
Glenn Phillips, South African National Parks
10:15 – 10:45 Tea
10:45 – 11:30 Keynote 2 | Valuing your experience: strategies to maximise revenues from admissions and keep your customers coming back
Yael Coifman, Leisure Development Partners LLP
11:30 – 12:15 Pricing strategies: strategies which work and the challenges faced
Roundtable discussion
12:15 – 12:40 A bucket list adventure where your choice makes a difference
Wilfred Chivell, Marine Dynamics
12:40 – 13:40 Lunch
13:40– 14:10 The dynamically changing global tourism landscape positions new challenges and opportunities for Attraction Managers and Marketers
Ernie Heath, University of Applied Sciences (Bremen, German)y
14:10 – 14:35 A Travel Blogger: the what and how to maximise your experience with travel bloggers
David Batzofin, Travel & Things
14:35 – 15:20 The emerging and emergent traveller: who are they and what do they want?
Jerry Mabena, Thebe Tourism
15:20 – 15:45 Review of Day Two, Looking forward and Closing
Ernie Heath, MC and Sabine Lehmann, Attractions Africa 2016 Project Team Chair
15:45 – 16:15 Close with tea