The Only Conference On

Attractions industry in Africa

7 - 8 June 2017
16 Speakers
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and participate in 14 interactive sessions over two days

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A visitor attraction is a permanent resource (either natural or human-made) that is developed and managed for the purpose of attracting visitors (both day visitors, domestic and international tourists) for the purposes of entertainment, education or interest.
~Lehmann, 2016

What do we do?

Attractions Africa is dedicated to advancing the visitor attractions industry in Africa through the sharing of knowledge. The Attractions Africa Conference provides an opportunity for attractions professionals at every level to participate, learn and network.

It’s a forum for attractions professionals to discuss the art and science of attraction management, sharing challenges and solutions.

The development of this community came about in 2014 when Sabine Lehmann founded Attractions Africa in 2014. She realised that attractions professionals were meeting all over the world to share best practice, but no such meeting existed in Africa. So she set about rallying attractions professionals from across South Africa – even those who didn’t think they were an attraction professional – to focus on defining their industry.

If your top priority is to deliver an exceptional experience to every visitor, every time they visit your attraction, you are an attraction professional. Join us at the next Attractions Africa Conference.

What is the conference about?

The 4th Annual Attractions Africa Conference was held on 7 and 8 June 2017 in Tshwane at the National Zoological Gardens of South Africa. The conference was a two-day event especially designed for visitor attraction professionals. The programme comprised international speakers sharing trends, benchmarks and best practice, as well as local examples of excellence, case studies and white papers presented by local attraction professionals. Most importantly, it’s the only educational opportunity for attractions professionals in Africa, and it’s the only African platform for attractions professionals to network share and seek solutions together.

2017 Photos

2017 Participant List

Attractions Africa 2016 by the numbers

112 Participants 16 Speakers
41 Attractions attended 509 followers
89.47% of participants rated the programme as excellent!

Who should attend?

  • Aquaria and zoos
  • Family entertainment centres
  • Heritage and cultural attractions
  • Museums and science centres
  • Natural attractions
  • Nature and game reserves
  • Public gardens, parks and recreation facilities
  • Theme parks and water parks
  • Wine farms, craft breweries, markets and other food and drink attractions

Whether your visitors are school children or international tourists, you draw visitors by consistently providing an interesting and enjoyable adventure. Your top priority is to deliver an exceptional experience to every visitor, so take your attraction to new heights with the knowledge, connections and expertise you’ll gain at Attractions Africa.

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