Programme

Attractions Africa 2018 has been awarded 10 continuing education credit hours towards International Association of Amusement Parks and Attractions (IAAPA) Certification.

IAAPA Certification helps set your career apart from others in the industry. Let your years of experience and professional development training work for you by earning one of IAAPA’s three professional designations: Find out more here and here.

Day 1
06 Jun 2018
Day 2
07 Jun 2018
08:30

Registration and tea

Welcome

Alex Granger

Role of Attractions

View pdf slides.
Sabine Lehmann

Emerging tourism trends in the attractions industry from a local and international perspective

A key element of a successful tourism sector is the ability to identify and adapt to new and emerging trends across the spectrum of the economic, political, environmental, and social...
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Kiéra Schoeman
10:30

Tea

Afro-modernism: Retail Direction from a New Africa

Cathy will be offering a visual journey of emerging trends and new talent across the continent. She will examine the new narratives and opportunities that are arising and how we...
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Cathy O’Clery

Attractions crisis management: a Table Mountain cableway real-life case study

Social media and its potential to impact crisis communications for attractions has grown considerably over the past decade. On 1 January 2018, the Cableway faced a crisis on a similar...
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Collette van Aswegen
13:00

Lunch

The Power of Play: Creating Child-friendly Experiences, Environments and Engagement

The power of play in visitor experiences is often dismissed by many in the attractions field as “childish” or “just fun.” But a growing body of research shows that play...
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Gretchen Wilson-Prangley

Universal Design: All Attraction Visitors Should Have the Same Experience

Equitable participation in the life of the community, without restrictions or disadvantages, is a human right that extends to all areas of society and social life. It is the right...
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Danie Marais
15:45

Tea

Association Jamming

View pdf slides.
Sabine Lehmann
17:00

Conference Social

08:30

Registration and tea

Dynamic pricing at attractions: what to charge to whom and when

Consumers are no longer “just” consumers. Guests have increased their expectations. Profits are never enough to support the investments every attraction wants to make. A new way of marketing can...
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Massimiliano Freddi

Experience Investment – how to reach for the stars: An Iziko Museum Planetarium Case Study

Iziko Museums of South Africa (Iziko) has entered the next era of technological advancement. The Iziko Planetarium and Digital Dome is the most advanced digital planetarium on the African continent,...
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Melody Kleinsmith
10:30

Tea

Tourism Entrepreneurship – what is your unique selling point?

In 2010, entrepreneur Kgomotso Pooe had a vision of bringing quad bikes to Soweto and turned a patch of grass at a derelict power station into what is today just...
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Kgomotso Pooe

Understanding the customer’s experience from the guest perspective: An uShaka Marine World Case Study

Case study of how uShaka Marine World embarked on a journey that was part of their new business strategy covering guest and employee value propositions. The implementation of the two...
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Stella Khumalo
12:40

Lunch

Food and beverage – to in-source or outsource? All you need to know regarding your guest experience and your bottom line

The outsourcing of any function within an organisation requires a well-thought-through approach as employees are affected and dependency on third parties increases. Outsourcing a function could be a great decision...
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James Daniels
15:30

Close with tea