Programme

Day 1
07 Jun 2017
Day 2
08 Jun 2017
08:30

Registration and tea

Welcome

Sabine Lehmann

UNDERSTANDING THE TOURISM PUZZLE AND WHERE THE ATTRACTIONS PIECE FITS

Tourism is a multi-faceted industry, encompassing a myriad of service providers who together deliver an experience for tourists. Tourists travelling for numerous purposes, from sports participation, to holiday, conference, visiting...
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Gillian Saunders

How Airbnb Is Reinventing Travel And What Are The Opportunities Within That For Attractions?

Velma Corcoran will talk about what Airbnb is doing with experiences, and by how working with sharing economy platforms like Airbnb, attractions have the opportunity to offer ‘iconic with a twist’
Velma Corcoran
10:30

Tea

The Art and Science Of Retail In Attractions

Retail in the Cultural and Visitor Attraction sector has changed radically over the past 30 years and Callum will present his views on how the ‘gift shop’ has evolved into a vital business proposition for the sector. He will discuss how they need to consider themselves as brands, how visitor destinations need to be bold and brave about their retail proposition and most importantly, how they can generate significant income by using creative design to engage and enhance their visitor’s experience.
Callum Lumsden

Ensuring A Better Visitor Experience While Raising Revenues: A Case Study Of Constitution Hill

In South Africa, there is an increasing demand for own income generation by state owned museums and attractions. As demands on the state fiscus reduce subsidies institutions are required to...
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Dawn Robertson

Technology In Attractions: How Much Is Too Much?

Thinking about an APP that uses QR codes to create an augmented reality or using Virtual Reality (VR) to extend the experience in your dark ride? Perhaps this sounds Greek...
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13:00

Lunch

Ticketing: Secret Truths And Tips About Selling Tickets

Starting Webtickets 10 years ago and working there ever since, Jonathan will bring his experience and elaborate some of the secrets, truths and tips he has learnt over the years....
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Jonathan Wayne

From Farm To Attraction: Changing The Visitor Journey

Groot Constantia isn’t just another wine farm. It is a world-class attraction presenting an important aspect of South African heritage, and is the origin of wine tourism in South Africa....
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Grant Newton
15:40

Tea

17:00

Conference Social

08:30

Registration and tea

The Experience Economy: How Does My Attraction Measure Up?

What are we offering to our visitors and how do we measure our value to them? We are all under pressure to deliver our visitors’ expectations and in order to do so, we need to know ourselves, our competition and what our visitors want. Lizzy will give us an overview of experience evaluation and how it can be used to build brand significance and audiences.
Lizzy Moriarty
10:30

Tea

Safety: The Crux Of Our Industry

Our world spins faster and faster. Speed of change is exponential. The attractions industry has to be even more adaptable to changes in technology, culture and social structures. And not...
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Andreas Andersen

Consumer 2020: Future Proofing Your Attraction

Visitor attractions play an integral role in domestic tourism, with many researchers arguing that attractions are the most important puzzle piece in the tourism economy acting as the main motivator...
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Sabine Lehmann

CRISIS COMMUNICATION VS. VISITOR ENGAGEMENT ON SOCIAL MEDIA: BECAUSE THERE IS AN ART TO KNOWING WHEN WHICH IS WHICH

A 40 minute round table discussion with your peers and industry social media managers to distinguish between crisis communication and visitor engagement on  your social media platforms. Don’t miss this...
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13:00

Lunch

Creating An Attractions Culture In The Work Place

This session will create a dialogue about the recruitment process in the Attractions Industry. We are not a normal business, in that we operate: 7 days per week and in...
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Building A Schools Programme: A Case Study In Lessons Learnt At The Two Oceans Aquarium

Memories of school Educational trips are among the most prominent of the formative years. The Two Oceans Aquarium Environmental Education Centre offers stimulating programmes that complement the school curriculum. This...
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Alichia Nortje

COOL CAPITAL

Cool Capital is the world’s first un-curated DIY guerilla Biennale (a two-yearly city festival). It was mobilised by architect Pieter Mathews in 2014, and, together with over 1000 citizens of...
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Pieter Mathews

Sticky Note Rev-Up

PDF notes from session.
15:30

Close with tea