Building on the success and popularity of last year’s edition, this year’s programme will once again have many opportunities for rich discussion and sharing of common interests and experiences. Interesting and relevant topics presented in an informal environment of round table and panel discussions offers consistently informative content and a forum to find solutions to your challenges.


2018 Topics

  • Experience Investment – How to Reach For the Stars: An Iziko Museum Planetarium Case Study (Melody Kleinsmith)
  • Understanding the Customer’s Experience From the Guest Perspective: An uShaka Marine World Case Study (Stella Khumalo)
  • The Power of Play: Creating Child-friendly Experiences, Environments and Engagement (Gretchen Wilson-Prangley)
  • Attractions Crisis Management: A Table Mountain Cableway Real-Life Case Study (Collette van Aswegen)
  • Dynamic Pricing at Attractions: What to Charge to Whom and When (Freddi Massimiliano)
  • Afro-Modernism – Retail Direction From a New Africa (Cathy O’Cleary)
  • Tourism Entrepreneurship – what is your unique selling point? (Kgomotso Pooe)
  • My Journey Through the Attractions Management Ranks: A CEO’s Perspective (Panel Discussion)
  • Moving Visitors Around Your Site – The Hard and Soft Design Tricks and Trends (Interactive Discussion)
  • Pricing Strategies That Have Worked and Failed (Round Table Discussion)
  • The State of the Attractions Management Industry (Real time infographics session)
  • Association Jamming – Building an Attractions Management Association Through the Art of Painting With Art Jamming
  • Universal Design – All attraction visitors should have the same experience (Danie Marais)
  • Food and Beverage – to in-source or outsource? The good, the bad and the ugly regarding your guest experience and your bottom line (James Daniel)

See past programmes: