Attractions crisis management: a Table Mountain cableway real-life case study

06 Jun 2018
11:40

Attractions crisis management: a Table Mountain cableway real-life case study

Social media and its potential to impact crisis communications for attractions has grown considerably over the past decade. On 1 January 2018, the Cableway faced a crisis on a similar scale to one experienced a decade earlier, in January 2008. This presentation will look at how social media affected the fallout from both incidents, the impact it had on Cableway operations, and how it affected communication with visitors and the media. Key learnings will also be highlighted. View pdf slides.