Visitor attractions play an integral role in domestic tourism, with many researchers arguing that attractions are the most important puzzle piece in the tourism economy acting as the main motivator for travel. Two questions influence the future attractions market, understanding the size of the future market and understanding what will draw visitors to attractions in the future.
People are motivated by internal drivers to visit an attraction in order to fulfil a need. These motivations include both physiological needs (such as escape and relaxation) as well as psychosocial needs. Understanding the future internal drivers that are fulfilled when visiting an attraction is crucial for the future success of the attractions industry.
This session aims to unpack what some of those future internal drivers may be.
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