Dynamic pricing at attractions: what to charge to whom and when

07 Jun 2018
09:15

Dynamic pricing at attractions: what to charge to whom and when

Consumers are no longer “just” consumers. Guests have increased their expectations. Profits are never enough to support the investments every attraction wants to make. A new way of marketing can no longer wait to be developed. How to leverage on the digital revolution to increase on-line sales, per-cap, visits forecasts, yield management and guest satisfaction?