Ensuring A Better Visitor Experience While Raising Revenues: A Case Study Of Constitution Hill

07 Jun 2017
11:40

Ensuring A Better Visitor Experience While Raising Revenues: A Case Study Of Constitution Hill

In South Africa, there is an increasing demand for own income generation by state owned museums and attractions. As demands on the state fiscus reduce subsidies institutions are required to explore diverse and more varied and versatile revenue streams. At Constitution Hill these have proved not only to be a vital source of income, with profits being ploughed back into running expenses but they are also adding to the visitor experience and promoting the Constitution Hill brand. View pdf slides.