From Farm To Attraction: Changing The Visitor Journey
Groot Constantia isn’t just another wine farm. It is a world-class attraction presenting an important aspect of South African heritage, and is the origin of wine tourism in South Africa. The farm is owned and run by the Groot Constantia Trust as a non-profit company. Its mandate is to promote wine culture and preserve the history of the estate through the promotion of tourism and the use of sustainable farming methods. Hear from Grant about the strategies implemented over the last five years that have resulted in increasing visitor numbers, record turnover, and rave reviews.
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