Callum Lumsden is recognised as a leading retail design expert for cultural and entertainment destinations. His design agency specialises in creating memorable stores that generate revenue and reputation for major destinations around the world. The Lumsden design team are proven experts in retail strategy and design, branding and visual merchandising and their design work in the sector has given them a unique and authoritative knowledge of the commercial opportunities and challenges open to cultural and visitor destinations. Callum is best known for the award winning Tate Modern bookshop, the magical (and hugely successful) Harry Potter store at the Warner Bros. Studio Tour in London as well as his recent retail design projects for Universal Studios USA, MoMA (NYC), National Gallery of Canada and British Museum.