Born in Italy, he has been part of the industry for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia, he led the park towards a 300% growth. Now, as VP Strategic Development in Leolandia, he is in charge of turning the park into a top European destination for kids under 10 and their families. Since 2016, he has been part of the coaching team for Seth Godin’s AltMBA and of IAAPA’s European Education Subcommittee. He also teaches consumer experience, marketing and soft skills at IULM University in Milan.