Massimiliano Freddi

Vice President Strategic Development, Leolandia

Massimiliano Freddi

Vice President Strategic Development, Leolandia

Biography

Born in Italy, he has been part of the industry for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia, he led the park towards a 300% growth. Now, as VP Strategic Development in Leolandia, he is in charge of turning the park into a top European destination for kids under 10 and their families. Since 2016, he has been part of the coaching team for Seth Godin’s AltMBA and of IAAPA’s European Education Subcommittee. He also teaches consumer experience, marketing and soft skills at IULM University in Milan.

All sessions by Massimiliano Freddi