Sabine Lehmann

Sabine Lehmann, Zeitz MOCAA and Attractions Africa Chair

Sabine Lehmann

Sabine Lehmann, Zeitz MOCAA and Attractions Africa Chair

Biography

Sabine Lehmann is currently the Chief Operations Officer of the Zeitz Museum of Contemporary Art Africa, opening at the V&A Waterfront in September 2017.

She has worked in the tourism and attractions industry for more than 20 years and was the Managing Director of Table Mountain Cableway for more than 8 years. During her tenure as M.D she drove the successful international 3 year campaign to have Table Mountain voted as one of the New7Wonders of Nature.

Sabine’s passion is the art and science of attractions management. She is the founder and chair of Attractions Africa, the only attractions conference on the African continent. The aim is to share case studies and learnings with fellow attraction managers so as to raise the benchmark for all. A further focus for Attractions Africa is to ensure that Africa’s emerging attractions industry is represented on an international stage. The conference is now in its 4th year attracting more than 120 delegates annually.

Sabine holds a BSc (Log), an MBA and a Masters’ Degree in Futures studies. Her thesis “Understanding the motivations of future middle-class domestic travellers to visit local attractions in South Africa” received a cum laude.

Sabine is a director of the Cape Wheel and a board member of the Groot Constantia Trust. She is a research associate for the Institute of Futures Research and is a contributing author for the book: Managing Tourism in SA, having written a chapter on Managing Visitor Attractions. Sabine was the Chairman of Cape Town Tourism from 2012- 2014.

Follow Sabine on her twitter handle: @CityBowlKid

All sessions by Sabine Lehmann